Not surprisingly, sports bars are subject to normal business demands; they respond to businesses that offer solid, affordable products.
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Many sports bars expect stellar service from the companies they do business with. But service alone won't close the deal. For B2B companies that sell to sports bars, the steady execution of business fundamentals is just as important as your relationships with your customers.
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Educate Your Sales Force
The truth is most sports bars aren't interested in one-size-fits-all product lines. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, a unique value proposition can be the deciding factor between a close and your prospect going with a competitor's product. It's critical for your sales team to be knowledgeable and informed. If you're selling a service to sports bars, your sales force has to be educated in service features and be prepared to resolve customer concerns during the sales cycle.
Tips for Selling to Sports Bars
Businesses that sell to sports bars base their sales models on information about their prospects, their products and their competition.
Successful sales strategies emphasize data collection routines and are adept at using that information as a tool for converting prospects to satisfied customers.
Sales & Marketing Tips
Some B2B sports bar suppliers rely on marketing firms; others perform marketing internally. Either way, your marketing strategy should leverage a multichannel approach that appreciates the multiple ways sports bar owners access information. Traditional channels like direct mail and telemarketing have value, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
Top B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying sports bar leads, you will struggle to gain traction in the industry.
If your sales force is failing to generate enough leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable sports bar lead lists to B2B sellers.
Given your interest in selling and in sports bars, you might find these additional resources to be of interest.
If you have an existing sports bar, you are in the wrong spot. Try these useful resources:
If you want sales tips for doing business in a different industry, peruse our alphabetical list sales guides below.