Sell to Your Target Market
Selling to Staff Leasing Services Businesses
Need to drive more sales? There is a big growth opportunity for new businesses to sell into the staff leasing services business market. If you're tired of sitting on the sidelines, maybe it's time to start selling to staff leasing services businesses.
Over the past several years, staff leasing services businesses have experienced moderate growth rates compared to other businesses.
In any B2B industry, one of the key indicators of long-term success is the ability to expand your customer base. Fortunately staff leasing services businesses are plentiful, but the trick is to acquire and retain new accounts.
Role of Owners & Managers
Owners and managers should expect to be active participants in selling to staff leasing services businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you earn their respect and gain insights about your customers.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on adding names to their contact list that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, quality is just as important as quantity when prospecting for staff leasing services businesses.
Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Benefits of Networking
Networking expands your reach within the industry. In addition to raising your company's profile, it increases your credibility with staff leasing services businesses.
But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through solid networking will be leads that you had never considered before.
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