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Sell to Your Target Market

Selling to Stainless Steel Businesses

Most stainless steel businesses have lean financials and demanding schedules. We'll tell you how to overcome selling obstacles in the stainless steel business market and dominate the competition.

Initiative and perseverance are admirable characteristics for sales professionals. But selling to stainless steel businesses requires more than an impeccable work ethic.

Companies that market to stainless steel businesses have to be prepared to demonstrate their value proposition to customers who are savvy about marketplace realities. Here are some of the other things you'll need to gain visibility with stainless steel businesses.

How to Sell to Stainless Steel Businesses

After you have established contact with a prospect, how do you close the sale?

Like many of us, stainless steel business business owners are extremely busy and have no time for long sales pitches. As a rule, be respectful of your customers' time constraints and clearly communicate your main points first.

In some instances, your initial contact at stainless steel businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

Marketing Mix

Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and prioritize channels that target decision makers.

Although there are no one-size-fits-all marketing strategies for stainless steel businesses, B2B sellers can almost always benefit from outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of stainless steel businesses. For many businesses, these lists establish a framework for the rest of the sales cycle.

Know Your Products

In reality, most stainless steel businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor in conversions. It's crucial for your sales team to be knowledgeable and informed. If you're selling a service to stainless steel businesses, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.

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