Resources for Entrepreneurs

Sell to Your Target Market

Selling to Store Designers and Planners Businesses

In spite of high levels of competition, there are still opportunities for new businesses to sell into the store designers and planners business market. If your offerings appeal to this market, it's time to learn how to sell to store designers and planners businesses in the current business climate.

A good sales strategy is the foundation of a solid revenue stream. So for businesses that sell to store designers and planners businesses, there is no substitute for a strategic sales approach.

The process of converting store designers and planners businesses from prospects to satisfied customers isn't random. It takes a deliberate approach from owners and managers to create a strategy that connects your products to your customer base.

Gaining Traction in the Marketplace

Every B2B business dreams about their products' viral marketing potential. But viral marketing strategies are sketchy and unpredictable.

To succeed with store designers and planners businesses, you'll want to apply a diverse mix of marketing strategies that exploit the benefits of a multichannel approach.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of store designers and planners business contacts.

Casting a Broad Net

The first step in selling to store designers and planners businesses is to take a broad approach to the marketplace. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.

Sales Management Tips

Sales managers can play an important role in boosting sales volumes and improving the effectiveness of your sales team.

In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. Even so, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.

Don't neglect the fact that store designers and planners business owners are often sensitive to team dynamics and may not respond to sales reps who seem overly disconnected from their sales unit.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary