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Sell to Your Target Market

Selling to Sushi Bars

There's no question that sushi bars are excellent sales targets -- and that presents an opportunity to vendors who want to improve bottomline profits. Here is the information that will help you get started selling to this market.

Most sushi bars have experienced moderate growth rates compared to other businesses.

If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to hit sales targets.

Know Your Products

In the real world, most sushi bars aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor in conversions. It's critical for your sales team to be knowledgeable and smart. If you're selling a service to sushi bars, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.

Internet Strategies

With sushi bars increasingly using the Internet to locate vendors, it's becoming more important for B2B sellers to develop online sales strategies.

A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.

Message First, Targets Second

Messaging is an important part of a successful sales strategy. Confused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.

Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.

The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of sushi bars that can be tailored to meet geographic and demographic criteria.

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