Despite robust demand for products sold to swimming pools businesses, breaking into the market can be daunting.
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Many swimming pools businesses expect high levels of service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to swimming pools businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.
New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to tailor your business model to an underserved niche.
In the swimming pools business industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Sales & Marketing Tips
Some B2B swimming pools business suppliers outsource marketing while others prefer to handle it in-house. Either way, your marketing strategy should leverage a multichannel approach that addresses the diverse ways swimming pools business owners access information. Traditional channels like direct mail and telemarketing are important, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
Leading B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying swimming pools business leads, you will struggle to gain traction in the industry.
If your sales force is floundering in the area of lead generation, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable swimming pools business lead lists to B2B sellers.
Strategies for Selling to Swimming Pools Businesses
With rare exceptions, swimming pools businesses are always interested in products that help them better serve their customers.
Cost is a constant concern, but if swimming pools businesses believe a new product or line of products will significantly enhance their customers' experience, the quality of your products may be more important than the price.
Businesses that sell to swimming pools businesses need to also recognize the fact that swimming pools businesses aren't necessarily the beneficiaries of their products, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.
Given your interest in selling and in swimming pools businesses, you might find these additional resources to be of interest.
If you have an existing swimming pools business, you are in the wrong spot. Try these useful resources:
If you hope to open a swimming pools business, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.