Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.
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These days, initiative and strategy are two things that never go out of style – especially for companies that sell to TV retailers.
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The TV retailer industry is relationship-based. Businesses that sell in the industry routinely use networking to advance the sales cycle.
Lead lists are helpful in expanding your network, but only to the extent that your team invests time and effort to develop lead list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
Casting a Broad Net
The first step in selling to TV retailers is to take a broad approach to the marketplace. Strategies that limited to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to expand your territory to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.
In the B2B sector, sales and marketing are connected at the hip. To succeed in the TV retailer industry, you'll need to gain a solid foothold with buyers. Leading sellers strategically utilize their resources to establish and maintain a strong industry presence. Cost is a factor, but any channel that can raise your market visibility is worth considering.
Make sure you invest in a first-rate website. These days, TV retailers frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.
Given your interest in selling and in TV retailers, you might find these additional resources to be of interest.
If you have an existing TV retailer, you are in the wrong spot. These resources will come in handy:
If you are looking for advice on selling to a different company type, you will enjoy our directory of sales guides below.