Not surprisingly, tennis courts businesses are subject to normal business demands; they respond to businesses that offer solid, affordable products.
(article continues below)
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. The good news is that tennis courts businesses are plentiful, but the challenge is to acquire and retain new accounts.
SPECIAL OFFER. Looking for tennis courts business mailing lists? Purchase precision-targeted business and consumer mailing lists from Experian. Special offer for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
Acquire a tennis courts business mailing list now.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that tennis courts businesses are fast-paced operations with little patience for drawn out sales meetings and follow-up cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan provides a coordinated selling strategy that is hard to beat.
Message First, Targets Second
Messaging is a critical weapon in your company's battle to capture market share. Muddy messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.
Ideally, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although there is more than one way to capture lead contacts, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian are skilled at providing targeted lists of tennis courts businesses that can be tailored to meet geographic and demographic criteria.
How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for increasing sales volumes and individual achievement. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to tennis courts businesses.
Given your interest in selling and in tennis courts businesses, you might find these additional resources to be of interest.
If you have an existing tennis courts business, you are in the wrong spot. These resources will come in handy:
If you want to start a tennis courts business, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.