May 31, 2020  
 
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Selling to Niche Markets

 

Selling to Tennis Equipment and Supplies Retail Businesses

Most tennis equipment and supplies stores have lean financials and demanding schedules. Here's the information you need to generate more sales to tennis equipment and supplies stores across the nation.

In the modern marketplace, even small mistakes affect your company's bottom line and impede your selling success.
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These days, intelligence and hard work are two things that never go out of style especially for companies that sell to tennis equipment and supplies stores.

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Reaching Prospective Customers

Prospecting transforms contacts into qualified leads.

Networking can fine tunes prospecting performance and conversion ratios. However, it's important to make sure your sales force isn't so focused on adding names to their contact list that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for tennis equipment and supplies stores.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) provide a database of likely conversion targets, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

How to Sell to Tennis Equipment & Supplies Stores

Once your foot is in the door, how do you close the sale?

Like many of us, tennis equipment and supplies store business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.

In some instances, your initial contact at tennis equipment and supplies stores you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

Industry Experience

In tennis equipment and supplies store sales, industry experience is an advantage. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to understand the pressure points of a typical tennis equipment and supplies store.

B2B sellers who lack industry experience can augment their background by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, tennis equipment and supplies stores may also be more amenable to sellers within their network, so it's important to make new contacts as quickly as possible.

More Articles on Selling

We think you may find these additional resources to be of interest.

Mailing Lists for Tennis Equipment and Supplies Retail Businesses

Closing a Sale

Where to Find Sales Prospects


Conversation Board

What challenges have you experienced in marketing to tennis equipment and supplies stores? How did you overcome those challenges and convert prospects to satisfied customers? If you have practical insights about selling in the tennis equipment and supplies store industry, we want to hear from you!


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Are You a Retail Tennis Equipment & Supplies Business Owner?

If you currently own a tennis equipment and supplies store, you are in the wrong spot. These resources will come in handy:

Marketing a Tennis Equipment and Supplies Retail Business

Selling a Tennis Equipment and Supplies Retail Business

Do You Aspire to Own a Retail Tennis Equipment & Supplies Business?

If you want to start a tennis equipment and supplies store, we have some better resources for you:

Opening a Tennis Equipment & Supplies Business

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