Winning With Niche Market Sales
Selling to Tennis Instruction Schools
It's a given that tennis schools are attractive sales targets for businesses with an eye on growth. The implementation of these techniques for selling to the tennis instruction business market will dramatically improve sales.
Initiative and perseverance are admirable characteristics for sales professionals. But selling to tennis schools requires more than a desire to succeed.
Tennis anyone? Tennis instructors can make money through private lessons, contracted club instruction, tennis center ownership and product sales.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. On the upside tennis schools can be found throughout the nation, but the challenge is to acquire and retain new accounts.
Create a Plan
There is nothing random about effective tennis instruction business sales. The industry is filled with seasoned veterans who know their way around the marketplace.
As a result, best of breed B2B sellers know better than to leave anything to chance. Before they initiate contact with prospects, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and more. Although you might be able to get away with a skeletal strategy in some industries, the tennis instruction business industry will crush your business dreams unless you go into it with a carefully crafted blueprint.
It's also important to design processes for the review of your sales force and selling strategy. Internal review processes should be based on quantifiable data as well as direct input from tennis schools themselves.
If necessary, modify your hiring and/or strategy to accommodate changes in the marketplace.
Direct Marketing Strategies
Direct marketing is an effective way to sell to tennis schools. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a selling perspective, direct marketing establishes a platform for relationships with tennis schools that can benefit from your products or services.
The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of tennis schools that produce high conversion rates.
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