April 4, 2020  
 
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Selling to Niche Markets

 

Selling to Titanium Businesses

In the current business climate, uncertainty is the only constant for titanium businesses. For business sellers prepared to compete, titanium businesses offer a reliable source of income .

The world is an uncertain place for emerging businesses and businesses are constantly adapting their sales approaches to respond to market demands.
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Don't be intimidated by the speed of the marketplace. Although speed is important, solid business principles and common sense will make the biggest difference in the success or failure of your selling efforts.

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Industry Developments

Inevitably, titanium businesses are constantly adapting to the marketplace. Companies that sell to titanium businesses should likewise adapt their approach to meet changing consumer needs. B2B businesses that take an unfocused approach to industry developments are at a significant disadvantage, especially in this industry.

Subscriptions to trade journals and networking are essential for staying on top of industry news and developments.

How to Find Titanium Business Leads

Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.

The names of titanium businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.

But the most dependable source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward titanium businesses.

Sales Team Considerations

Most of the businesses that sell to titanium businesses take a team sales approach.

Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to incorporate teamwork into their leadership styles.

More Articles on Selling

Given your interest in selling and in titanium businesses, you might find these additional resources to be of interest.

Mailing Lists for Titanium Businesses

Creating a Sales Prospecting Plan


Conversation Board

What challenges have you experienced in marketing to titanium businesses? How did you overcome those challenges and convert prospects to satisfied customers? If you have practical insights about selling in the titanium business industry, we want to hear from you!


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