Winning With Niche Market Sales
Selling to Traditional Synagogues Businesses
Most traditional synagogues have a wide array of needs that are not being met by their vendors. If your company has a history of underdelivering on your sales numbers, maybe it's time to start selling to traditional synagogues.
Initiative and perseverance are admirable characteristics for sales professionals. But selling to traditional synagogues requires more than an impeccable work ethic.
In any B2B industry, one of the key indicators of long-term success is the ability to expand your customer base. Fortunately traditional synagogues can be found throughout the nation, but the challenge is to acquire and retain new accounts.
Since marketing and sales go hand in hand, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and emphasize techniques to reach key decision makers.
Despite the fact that there are multiple way to market to traditional synagogues, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of traditional synagogues. For many businesses, these lists set the stage for the rest of the sales cycle.
How to Sell to Traditional Synagogues
After you have established contact with a prospect, how do you close the sale?
Like many of us, traditional synagogue business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at traditional synagogues you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
New entries to the traditional synagogue market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to reach high value traditional synagogue leads.
In this industry, it is especially important for sellers to adopt a customer-centered sales philosophy. In general, traditional synagogues are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.
Share this article
Additional Resources for Entrepreneurs