Despite robust demand for products sold to traffic schools, penetrating the market can be challenging.
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In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. Fortunately traffic schools can be found throughout the nation, but the challenge is to acquire and retain new accounts.
New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to tailor your business model to an underserved niche.
In the traffic school industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Effective marketing directly impacts traffic school sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a critical resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
The traffic school industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
Given your interest in selling and in traffic schools, you might find these additional resources to be of interest.
If you currently own a traffic school, you are in the wrong spot. Try these useful resources:
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