Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.
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For B2B professionals that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
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Be Prepared for Tough Questions
In the real world, most travel consultants businesses aren't interested in one-size-fits-all product lines. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor between a close and your prospect going with a competitor's product. It's critical for your sales team to be knowledgeable and smart. If you're selling a service to travel consultants businesses, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.
How to Sell to Travel Consultants Businesses
After you have established contact with a prospect, how do you close the sale?
Like many of us, travel consultants business business owners are extremely busy and have no time for long sales pitches. As a rule, be respectful of your customers' time constraints and make your pitches as concise as possible.
In some instances, your initial contact at travel consultants businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
Marketing to Travel Consultants Businesses
Marketing strategies for travel consultants businesses are always adapting to the marketplace. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are gaining steam.
In order to feed new travel consultants business leads to your sales team, you will need to develop dependable lead generation mechanisms. One of the ways to perform consistent lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
Given your interest in selling and in travel consultants businesses, you might find these additional resources to be of interest.
If you have an existing travel consultants business, you are in the wrong spot. These resources will come in handy:
If you hope to open a travel consultants business, we have some better resources for you:
If you want sales tips for doing business in a different industry, peruse our alphabetical directory of sales guides below.