Technology and technique are important. But in a B2B sales environment, they may not be your most valuable assets.
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Quality products, a good strategy and a lot of hard work are requirements for companies who sell to travel insurance businesses. Although there are market challenges, emerging companies can gain traction by applying a handful of proven sales principles.
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In travel insurance business sales, industry experience is a huge plus. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to understand the pressure points of a typical travel insurance business.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, travel insurance businesses may also be more friendly to sellers within their network, so it's important to make new contacts as quickly as possible.
Gain a Competitive Edge
In business, the payoff for drive and ambition is conversions.
Professional B2B sellers value the need for flexibility when dealing with travel insurance businesses and regularly adapt their sales strategy to the marketplace. By aggressively pursuing strategy development and execution, these companies give themselves an edge over the competition.
Marketing Channels for Travel Insurance Businesses
Although the ways in which sellers market their products are extremely diverse, there is one truth that applies to all travel insurance business marketing strategies -- no single marketing channel is capable of capturing the attention you need to meet your sales goals.
Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of travel insurance businesses on the market.
We think you may find these additional resources to be of interest.
If you currently own a travel insurance business, you are in the wrong spot. These resources will come in handy:
If you want to start a travel insurance business, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.