Winning With Niche Market Sales
Selling to Trousers and Pants Retail Businesses
The trouble with selling to trousers and pants retail businesses is that the wrong sales strategies can threaten your entire plan for success. To succeed in the trousers and pants retail business industry, you'll need to flawlessly execute fundamental selling techniques.
Hustle is the name of the game for entrepreneurs who are interested in selling equipment and supplies to trousers and pants retail businesses.
With perseverance and strategy in your corner, it's possible to break into the industry and capture your share of the marketplace.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.
For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of trousers and pants retail business customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.
How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may suffice for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to trousers and pants retail businesses.
Reaching Prospective Customers
Prospecting is the process of identifying potential customers and converting them to qualified leads.
Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for trousers and pants retail businesses.
Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
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