Resources for Entrepreneurs

Winning With Niche Market Sales

Selling to Two-Way Radio Sales and Service Businesses

Companies that market to two-way radio sales and service businesses face internal and external obstacles to success. If you're tired of underdelivering on your sales numbers, maybe it's time to start selling to two-way radio sales and service businesses.

Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.

These days, intelligence and hard work are two things that never go out of style especially for companies that sell to two-way radio sales and service businesses.

Hiring Staff

Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.

Most two-way radio sales and service businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in techniques for service after the sale.

Networking Tips

The two-way radio sales and service business industry is relationship-based. Businesses that sell in the industry routinely use networking to advance the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.

Marketing Channels for Two-Way Radio Sales & Service Businesses

Although the ways in which sellers market their products are extremely diverse, there is one truth that applies to all two-way radio sales and service business marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.

Across the industry, multichannel marketing strategies are standard, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of two-way radio sales and service businesses on the market.

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