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Selling to Underwear Retailers

There's no question that underwear retailers are excellent sales targets -- and that makes them attractive to entrepreneurs who have aggressive revenue targets. Here are some of the things that are required to sell to underwear retailers in today's marketplace.

The world is an uncertain place for emerging businesses and businesses are constantly adapting their sales approaches to respond to market demands.

Companies that are trying to break into the market need to develop a comprehensive sales plan that is built on industry fundamentals.

Sales Incentives

Whenever possible, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed underwear retailer sales targets.

Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

Cost Analysis of Your Selling Tactics

Every part of your sales strategy is fair game for cost analysis. Business owners sometimes ignore cost considerations and instead, choose to invest in sales strategies that aren't capable of delivering the highest possible ROI.

For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of underwear retailer customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.

Marketing to Underwear Retailers

There are multiple methods for marketing your products to underwear retailers. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can substantially boost conversions and revenue.

Many businesses find that direct marketing is also helpful in marketing to underwear retailers because it is a non-threatening resource for introducing their products to new customers.

The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company known for delivering consistently high-quality lists. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.

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