Over the past several years, vending machine merchandise businesses have experienced moderate growth rates compared to other businesses.
(article continues below)
Don't let the fast pace of the marketplace trip you up. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.
Gaining Traction in the Marketplace
Every B2B business their product line will go viral throughout the industry. But viral marketing strategies are a far cry from money in the bank.
To gain traction with vending machine merchandise businesses, you'll want to apply a diverse mix of marketing strategies that funnel key messaging through multiple channels.
Many sellers purchase lead lists from recognized list providers. If locating a lead list vendor is on your to-do list, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of vending machine merchandise business contacts.
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed vending machine merchandise business sales targets.
Incentives don't have to be cost-prohibitive -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
Casting a Broad Net
The first step in selling to vending machine merchandise businesses is to cast a broad net. Strategies that focus exclusively on the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by expanding your product line or by creating strategic partnerships with suppliers of complementary goods.
Given your interest in selling and in vending machine merchandise businesses, you might find these additional resources to be of interest.
If you have an existing vending machine merchandise business, you are in the wrong spot. These resources will come in handy:
If you want to start a vending machine merchandise business, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our alphabetical directory of sales guides below.