Resources for Entrepreneurs

Sales Strategies

Selling to Video Production Services Commercial Businesses

Leading video production services commercial businesses understand the value of every dollar. For entrepreneurs that market to video production services commercial businesses, the upside is that a strong selling approach can lead to fast conversions in this market.

Hustle is the name of the game for entrepreneurs who are interested in selling equipment and supplies to video production services commercial businesses.

With market momentum on their side, entrepreneurs are knocking on the doors of the marketplace, eager to earn their share of the profits. Competition can be tight, so new businesses need to be intentional about the way they approach video production services commercial businesses.

Sales Incentives

Whenever possible, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed video production services commercial business sales targets.

Incentives don't have to break your budget -- sometimes a simple, affordable incentive that recognizes a team member's performance is more valuable than an expensive incentive that lacks recognition or prestige.

Benefits of Networking

Networking broadens your prospect pool. In addition to raising your company's profile, it strengthens your reputation with video production services commercial businesses.

But more importantly, a strategy that emphasizes networking as a core sales activity inevitably drives more leads and referrals into your company. Sometimes the leads you generate through solid networking will be leads that are completely off your competition's radar.

Reaching Prospective Customers

Prospecting turns names into promising leads.

Networking can fine tunes prospecting performance and conversion ratios. However, it's important to make sure your sales force isn't so focused on meeting new people that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for video production services commercial businesses.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) equip your sales personnel with a large quantity of targeted leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary