Sales Strategies

Selling to Video Tape and DVD Duplication Services Commercial Businesses

Businesses that sell to video tape and DVD duplication services commercial businesses face internal and external hurdles to success. Using these tips for selling to the video tape and DVD duplication services commercial business market will help you start achieving your sales objectives.

There are no magic formulas for selling to video tape and DVD duplication services commercial businesses. The basis for success is the same as it is in many other industries.

If selling to video tape and DVD duplication services commercial businesses is your core business, your odds of success increase dramatically when you incorporate a few proven resources and techniques into the selling process.

Marketing Channels for Video Tape & DVD Duplication Services Commercial Businesses

Even though companies market their products in many different ways, there is one truth that applies to all video tape and DVD duplication services commercial business marketing strategies -- no single marketing channel is capable of reaching large quantities of B2B buyers.

Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of video tape and DVD duplication services commercial businesses on the market.

Gain a Competitive Edge

In business, the payoff for drive and ambition is conversions.

Professional B2B sellers appreciate the need for flexibility when dealing with video tape and DVD duplication services commercial businesses and regularly adapt their sales strategy to the marketplace. By adopting an ambitious posture toward strategy development and execution, these companies give themselves an edge over the competition.

Aggressive Recruiting

Bottom line success begins with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.

Companies that sell to video tape and DVD duplication services commercial businesses should narrow their search to highly ambitious and focused candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack a team work ethic will ultimately hamper your sales efforts, no matter how good they look on paper.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary