Niche Customer Sales Tactics
Selling to Water Parks and Slides Businesses
Businesses that market to water parks and slides businesses face internal and external barriers to success. With these useful selling tips, you can get on the right track and improve your results when selling to water parks and slides businesses.
Not surprisingly, water parks and slides businesses play by the same rules as any other type of business; they're in the market for high quality products at reasonable prices.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. Fortunately water parks and slides businesses can be found throughout the nation, but the challenge is to acquire and retain new accounts.
Emerging sellers in the water parks and slides business market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward arming your business with the information it needs to convert high value water parks and slides business leads.
In this industry, it is especially important to develop a customer-focused approach. In general, water parks and slides businesses are very skilled at spotting B2B companies that are out of touch with the industry and they tend to hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.
How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to water parks and slides businesses.
Lead generation mechanisms are vital for firms that sell to water parks and slides businesses. Sales teams should be trained in sound lead generation and prospect qualification principles. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the burden associated with gathering prospect contact information.
But lead generation is only part of the story. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Keep in mind that water parks and slides businesses are educated buyers who can spot an empty value proposition from a mile away. To get their attention, you'll need to create highly focused sales messages that emphasizes your product's strengths and value points.
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