Niche Customer Sales Tactics
Selling to Water Transportation Businesses
Without a doubt, water transportation businesses are high value sales targets for businesses with an eye on growth. With a careful strategy, your business can earn a hefty profit selling to water transportation businesses.
In the current B2B sales environment, even small mistakes affect your company's bottom line and impede your selling success.
These days, initiative and strategy are two things that never go out of style – especially for companies that sell to water transportation businesses.
Marketing Channels for Water Transportation Businesses
Even though companies market their products in many different ways, there is one truth that applies to all water transportation business marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are standard, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Companies that lead the industry in market share routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of water transportation businesses on the market.
Ideally, you want your sales force to be self-motivated to perform at a high level. But to sweeten the deal, consider offering sales incentives to sales reps that exceed water transportation business sales targets.
Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
Know the Competition
Companies who sell to water transportation businesses face no small amount of competitive pressure.
Although it may not seem like it, there are many other businesses that sell similar product lines. As a result, water transportation businesses are regularly targeted for prospecting and tend to be highly informed about their buying options.
By researching the competition, you gain the ability to differentiate your products and incorporate your unique product characteristics into your sales strategy. Although there are many ways to research your competitors, discussions with water transportation businesses themselves may be the best source of information.
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