Niche Customer Sales Tactics
Selling to Wholesale Valves and Fittings Businesses
The territory of wholesale valves and fittings businesses represents a big opportunity for B2B sales. Here are some of the things that are required to sell to wholesale valves and fittings businesses in today's marketplace.
Technology and technique are important. But in a B2B sales environment, they may not be your most valuable assets.
For small businesses that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
Marketing, Promotions & PR
Ambitious B2B entrepreneurs are often tempted to buy their way into the market. Rather than taking the time to develop relationships with wholesale valves and fittings business owners, these companies blanket the market with high-priced marketing content in hopes of scoring fast conversions from buyers.
Marketing is useful and necessary. But new businesses should funnel their resources toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can improve the flow of prospects to your team, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
Create a Plan
There is nothing random about effective wholesale valves and fittings business sales. The industry is filled with seasoned veterans who know their way around the marketplace.
Subsequently, top B2B sellers know better than to leave anything to chance. Before they launch major sales initiatives, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and more. Although you might be able to get away with a skeletal strategy in some industries, the wholesale valves and fittings business industry will eat you alive unless you go into it with a carefully crafted blueprint.
Internet Strategies
With wholesale valves and fittings businesses increasingly using the Internet to locate vendors, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the home base for all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Share this article
Additional Resources for Entrepreneurs