No one said selling would be easy. So it shouldn't come as a surprise that new customer acquisitions in this industry is a daunting – but ultimately achievable business goal.
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Companies that market to window cleaning commercial and industrial businesses have to be prepared to demonstrate their value proposition to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to window cleaning commercial and industrial businesses.
Putting It All Together
Ultimately, there is no single strategy that can guarantee a close in your efforts to sell to window cleaning commercial and industrial businesses. It's often a combination of techniques that converts prospects to customers.
Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that integrates sales techniques with a more comprehensive sales and marketing strategy.
Know the Competition
Companies who sell to window cleaning commercial and industrial businesses face no small amount of competitive pressure.
Like it or not, there are many other businesses that share your product focus. As a result, window cleaning commercial and industrial businesses are regularly targeted for prospecting and tend to be very knowledgeable about their buying options.
By researching the competition, you gain the ability to create an effective value proposition. Although there are many ways to research your competitors, discussions with window cleaning commercial and industrial businesses themselves may be the best source of information.
Message First, Targets Second
Messaging is a critical weapon in your company's battle to capture market share. Confused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although there is more than one way to capture lead contacts, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of window cleaning commercial and industrial businesses that can be tailored to meet geographic and demographic criteria.
We think you may find these additional resources to be of interest.
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If you want sales tips for doing business in a different industry, peruse our alphabetical directory of sales guides below.