October 27, 2020  
 
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Selling to Niche Markets

 

Selling to Wineries

The territory of wineries is fertile soil for companies that take the time to understand the market. With a careful strategy, your business can tap into a sizable revenue base selling to wineries.

The world is an uncertain place for emerging businesses and businesses are constantly evolving their selling strategies to keep pace with changes in the marketplace.
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The process of moving wineries from prospects to satisfied customers isn't a given. It takes proactive action from owners and managers to create a strategy that connects your products to your customer base.

Marketing Mix

Since marketing and sales go hand in hand, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and prioritize channels that target decision makers.

Although there are no one-size-fits-all marketing strategies for wineries, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of wineries. For many businesses, these lists establish a framework for the rest of the sales cycle.

Sales Incentives

In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed winery sales targets.

Incentives don't have to break your budget -- sometimes a simple, affordable incentive that recognizes a team member's performance is more valuable than an expensive incentive that lacks recognition or prestige.

Know the Competition

Companies who sell to wineries face no small amount of competitive pressure.

Like it or not, there are many other businesses that sell similar product lines. Subsequently, wineries are regularly targeted for prospecting and tend to be extremely savvy about their buying options.

By researching the competition, you gain the ability to create an effective value proposition. Although there are many ways to research your competitors, conversations with wineries themselves may be the best source of information.

More Info on Selling

Given your interest in selling and in wineries, you might find these additional resources to be of interest.

Sales Lead Scoring

Ways to Get Sales Leads

Mailing Lists for Wineries

Buying Sales Lists Online


Conversation Board

What strategies have you found to be most successful in marketing to wineries? We love to receive feedback from the industry and welcome your comments about the best marketing strategies in today's market.


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Do You Own a Winery?

If you have an existing winery, you are in the wrong spot. These resources will come in handy:

Marketing a Winery

Selling a Winery

Want to Start a Winery?

If you want to start a winery, these resources should prove useful:

Starting a Wineries Business

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