November 23, 2020  
 
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Starting a Newsletter Business

Written by Rayzelle Forrest Young for Gaebler Ventures

Provides advice on starting a successful newsletter business. Gives tips on deciding a on a niche, rates, distribution, etc.

If you have an interest in starting a newsletter but don't quite know how to go about it, help is here.
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There are several things that you need to consider and make decisions on before you put your newsletter business into full swing. You definitely have to enjoy writing or have contacts with writers that will help you with content for your newsletter. If you don't at least have this part of starting the business together then you may want to wait until you do. If so, here are the other steps that you need to take to get your newsletter business up and running.

Decide On A Niche

The most successful newsletters are catered to a specific group of people or category. This is called having a niche. You need to decide what niche you are going to write about in your newsletter. For instance, you may want to start a newsletter for business owners but this topic is too general. You could narrow it down to business owners who run a daycare. This is a more specific topic and will give you a definite audience.

Decide Your Rates

Make a decision on what your newsletter rates will be. Take into account the amount of time you will put into development as well as publishing costs. Another thing you need to do is figure in the amount of profit you want to make when deciding your rates. Don't forget that you are running a business and one of its purposes is to make you money.

Determine Newsletter Type

Determine whether you are going to publish a traditional newsletter that comes in the mail and are displayed on newsstands, or are you going to have an internet based newsletter. Newsletters on the internet, or ezines as they are commonly referred to, have become extremely popular over the years but there is still a sufficient market for traditional newsletters.

Determine Frequency

Determine how often you will release publications of your newsletter. This should coincide with how often you can have content ready, whether it's from you writing it yourself or from contributing writers. Your frequency could be weekly, bi-weekly, or monthly. Just make sure it is enough time for you to produce new and interesting content. This is what will keep your readers wanting more.

Decide On Marketing

Marketing your newsletter is one of the most important steps you will take for your business. A good thing to do is take on a marketing mixture method. Don't just use one approach to promoting your newsletter. Use a combination of social networking both online and in your community, email marketing, direct mail marketing and promotion through other forms of print advertising. If you are on a tight budget in the beginning, it is suggested that you start out with maybe just two promotional methods. Don't try to spread yourself too thin otherwise you'll get frustrated.

Starting a newsletter business can be rewarding. This is particularly true if you enjoy writing. With a good niche and proper planning and marketing, your newsletter business should be well on its way to being a success.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.


Conversation Board

We greatly appreciate any advice you can provide on this topic. Please contribute your insights on this topic so others can benefit.

John 12/23/2010

Is it a good idea to source newsletter articles from the Web for an offline community newsletter and also reference the original author?

Ken Gaebler 12/23/2010

John, you can definitely get great content for newsletters by finding articles on the web. However, BEFORE you print the articles, you need to get the author's permission to reprint an article in a newsletter. Mentioning the original source for the article is not enough -- you could quickly get in trouble with copyright laws if you don't get the author's consent first. Good luck with your newsletters!


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