May 31, 2020  
 
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Starting a Photography Business

Written by Rayzelle Forrest Young for Gaebler Ventures

Discusses steps to take when establishing company as a photography business.

If you have a passion for taking pictures and have been thinking about starting your own business, you may want to start a photography business.
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If you are good at what you do, you can make a substantial income as a photographer. On your journey to owning your own business, there are a few things you need to incorporate into your photography business start up plan.

Do Your Research

Due diligence is priceless when it comes to starting a business. Knowing all you can about the business you are about to start will aid in the overall success of your company. Research the photography industry thoroughly, finding out all the tips and tricks on creating excellent photos as well as the latest industry news. You can do this by subscribing to photography newsletters, and joining organizations.

Select Style

Select the type of photography you want to do. You may be a dog lover and want to present your business as one that specializes in dog photography. This idea could hold true for any other area of specialization. Whether it be weddings, graduations, parties or a variety of events, decide on what type of photos you will take.

Create A Portfolio

Develop a photography portfolio. Your portfolio should showcase your best work. These are the samples that you will show to potential clients so they need to be good. Use the best paper and printing products when creating your portfolio. In addition, you want to make sure the camera you use to take these photos can deliver excellent results.

Purchase Equipment

Purchase the necessary equipment for running your photography business. This may include an apparatus and canvas backdrop as well as a professional grade camera. Do not cut corners to try and save money if it means that your equipment will deliver low quality photos. The success of your photography business is largely dependent upon the quality of products you use to take your photos with.

Set Prices

To help with price setting, call around to see what other photographers offering the same or similar services are charging. In the beginning you don't want to make your prices to high. This will more than likely drive away long term customers. Start out with your prices being affordable in order to build a relationship with your clients.

Market Your Business

In order for any business to be successful, there must be some sort of marketing campaign. You can enlist a variety of marketing techniques to help get clients for your photography business. Among them should definitely be creating a company website. Research shows that more than 80% of people looking for services and products use the help of the internet. Study other marketing strategies in order to help with the promotion of your business. Doing this should help to get your clients and get your photography business up and running.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.


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