Small Business Marketing

The Perfect Trade Show Booth

Written by Rayzelle Forrest Young for Gaebler Ventures

Explains how to get the attention of trade show visitors and encourage them to stop at your booth. Discusses the importance of a good display, visitor interaction as well as other important techniques.

Trade shows are filled with hundreds or even thousands of visitors waiting to see something that interests them.

As a business owner, it's very easy for your trade show booth to be overlooked and passed by hundreds of potential customers. To create a successful trade show booth, you need to develop a plan to lure visitors out of the flow of crowds and away from other attention grabbing booths.

Good Display

A perfect trade show booth makes use of a good display that will catch the attention of trade show attendees. Spend money on a high quality display that will catch the eye of passersby. A good display is one that is colorful, big and incorporates video and audio features. It will peak the interest of show attendees and prompt them to want to know more about what you have to offer. Investing in a high quality display will be well worth the expense.

Use Pretty People

Scantily dressed women and extremely attractive people aren't necessarily "Pretty People." This marketing strategy simply means you fill your booth with well dressed, happy looking people. Trade show attendees are more comfortable with stopping at booths where the people look inviting and lively.

Hire Greeters

Greeters help direct traffic to your trade show booth. Your greeters hand out fliers and brochures about your company while showing visitors where your booth is located. It's a good idea to hand out freebies as well. A good trade show booth always gives out something for free. It could be a water bottle, candy, or even a Frisbee. People love getting free things!

Provide Interaction

An opportunity for interaction will help visitors stay and listen to what your product or service is about. The interaction could be as simple as a quick trivia question or as elaborate as a video game. The longer a visitor stays the more likely they are to become a customer.

Don't Overwhelm

Don't overwhelm your booth visitors with too much information. Listening to a long sales pitch will only make them lose interest in what you have to offer. Your booth display should give them a basic idea of who your company is and what you do. Have fliers and brochures readily available with more detailed information but keep sales pitches short and more conversational.

When creating your trade show booth use a variety of attention grabbing techniques. Think about how to make your booth different from all the other trade show vendors that are trying to get the attention of visitors as well. It doesn't take a massive amount of money, but it will take some careful planning to make your trade show booth a success.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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