A home can be an effective venue for selling products and recruiting prospects for your frontline.
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If you're just starting out, a network marketing home party is an easy way to introduce a business opportunity to friends and relatives. At the same time, network marketing home parties can create opportunities for seasoned veterans to tap into new circles of prospects.
Like so many other aspects of your business, planning is the key to success when it comes to network marketing home parties. With just a little organization you can easily create a recruiting event full of people who are likely to purchase your product and consider distributorship opportunities.
To make the most of your event, follow these tips for a successful network marketing home party:
- Be Strategic. The success or failure of a network marketing home party is usually decided long before the day of the event. The length of your guest list isn't as important as the names that are on it. Ideally, you want to invite a group of people who are likely to buy your products and poised to become producing distributors.
- Be Organized. Plan your even schedule at least a week before the event. Most network marketing home parties feature refreshments, informational literature, and a time during which the network marketer presents his products. Keep it moving and don't try to beat your guests into submission with a two-hour pitch.
- Be Informative. The purpose of a home party is to inform people about your network marketing business and distributorship opportunities. You can and should sell your products at the party, but don't try to close everyone on a distributorship before they leave. Just provide enough information to pique their interest and create a reason for a follow-up conversation.
- Be Discreet. If the night goes well and one of the guests expresses genuine interest in becoming a distributor, don't carry on a personal conversation with him in front of the larger group. Instead, take him into another room or ask him if he would mind hanging around for a few minutes after everyone else leaves.
- Be Respectful. Although your sponsor may disagree, you should inform the people on your guest list about the purpose of the party when you extend the invitation. You should also be respectful if when your guests decline to participate in your opportunity or pass on your products. Business aside, these people are your friends and relatives. It's not worth jeopardizing your relationships to fill one more slot on your frontline.