May 25, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Articles for Entrepreneurs

 

Press Releases

 

Tips for Writing a Press Release That People Will Want to Read

A typical press release is boring stuff. To get noticed, you need to write a press release that grabs the reader's attention and refuses to let go. How do you that? It starts with these tips for writing a press release that people will want to read.

The best press releases grab the reader's attention from the very first word.
(article continues below)

But if you think you it takes a professional writer to create a great press release, you couldn't be more wrong.

Media outlets see tons of press releases every day, but with a little guidance you are more than capable of writing an eye-catching press release that will deliver results for your small business.

These press release writing tips will get you started:

  • Think like a reporter. Reporters want stories that people find interesting. If your press release is dull and lifeless, it will be hard for reporters to see its potential as a viable news item.
  • Make it timely. Media professionals are especially drawn to press releases that are connected to current events or trends. Find a timely angle for the topic of your press release and highlight it in the title.
  • Have a killer opening. Like any other piece of writing, a press release needs a strong opening. If your title and opening sentence are unremarkable, your readers probably won't bother reading the rest of it.
  • Include statistics. One or two intriguing statistics can make your press release more attractive to reporters because it gives them ready-made facts they can include in their article. The key is to make sure your statistics are from reliable sources and reinforce your main points.
  • Use examples. A paragraph with practical examples makes your story more accessible to ordinary people and more popular with reporters who want to make sure their stories appeal to the broadest possible audience.
  • Get a high value quote. If you have access to a recognized name in your media market (e.g. a prominent businessperson, civic leader, etc.) you might want to ask him for a quote to include in your press release. Sometimes the right quote from the right person is enough to make your press release instantly newsworthy.
  • Be honest. More than anything else, make sure your press release is an honest presentation of the facts. If your press release exaggerates or over sells, it will be immediately discarded by most media contacts.

Related Articles

Want to learn more about this topic? If so, you will enjoy these articles:

Writing Press Releases With SEO In Mind


Conversation Board

Have any press release tips you'd care to share? We welcome your comments, questions, and advice on how to write a good press release.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

 

 

Additional Resources for Entrepreneurs

Search Engine Marketing

Social Marketing Optimization

Business Forms

Business in the Jungle - Business in Fiction - Negotiating

Radio Ad Costs

Newspaper Advertising Rates

City-Specific Resources for Entrepreneurs

Small Business Insurance

Global Entrepreneurship

China & Entrepreneurs