Tech Company Financing Transactions Funding Round

Shasta Ventures and Split Rock Partners joined a $10 million Series B funding round for This venture round was recorded on 11/12/2009.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity
Series B

Shasta Ventures (Lead Investor) (Tod Francis)

Split Rock Partners

Proceeds Purpose
The new funding will support the continued expansion of, including further development of the site, the recently acquired Gilbert Guide eldercare services directory, new marketing programs and growth of the team.

Company Information

Company Status
Acquired or Merged
Internet & IoT
Mailing Address
2600 South El Camino Real 300
San Mateo, CA 94403
Email Address
Overview was created to help you care for your aging parents and other loved ones. Our mission is to give you the information and other resources you need to make better decisions, save time, and feel more supported.
Profile LinkedIn Company Profile
Social Media Company Twitter Account
Company News News
Facebook on Facebook
YouTube on YouTube

Management Team

Email & Social
Chief Executive Officer
Andy Cohen
  Andy Cohen LinkedIn Profile  Andy Cohen Twitter Account  Andy Cohen News  Andy Cohen on Facebook
Chief Information Officer
Steve Fram
  Steve Fram LinkedIn Profile  Steve Fram Twitter Account  Steve Fram News  Steve Fram on Facebook
Executive Vice President
Karen Cassel
  Karen Cassel LinkedIn Profile  Karen Cassel Twitter Account  Karen Cassel News  Karen Cassel on Facebook
VP - Finance
Dan Caserza
  Dan Caserza LinkedIn Profile  Dan Caserza Twitter Account  Dan Caserza News  Dan Caserza on Facebook
VP - Sales
Katie Roper
  Katie Roper LinkedIn Profile  Katie Roper Twitter Account  Katie Roper News  Katie Roper on Facebook



Browse more venture capital transactions:

Prev: 11/11/2009: Playdom venture capital transaction
Next: 11/12/2009: Altair Therapeutics venture capital transaction


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We do our best to record all VC transactions involving tech companies. VC transactions reported here are sourced from news reports and company announcements. The information comes to us via our partnership with, an affiliated venture.


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