Tech Company Financing Transactions

Adthena Funding Round

Updata Partners joined a $14 million Series A capital raise for Adthena. The funding round was announced on 3/14/2019.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity
Series A

Updata Partners (Braden Snyder)

Proceeds Purpose
The investment will further accelerate Adthena's rapid growth across the US and internationally, while strengthening the product development of its paid search AI platform, which is built around its patented 'Whole Market View'.

Company Information

Company Status
Private & Independent
Digital Media & VR & AR
Mailing Address
600 Congress Ave.
Austin, TX 78701
Email Address
Adthena is a competitive intelligence solution for search marketers. Adthena's patented Search Competitive Intelligence technology enables enterprise search marketers to understand their paid search landscape as a whole and acquire customers using insights about their competitors.
Adthena LinkedIn Company Profile
Social Media
Adthena Company Twitter Account
Company News
Adthena News
Adthena on Facebook
Adthena on YouTube

Management Team

Email & Social
Chief Executive Officer
Ian O'Rourke
  Ian O'Rourke LinkedIn Profile  Ian O'Rourke Twitter Account  Ian O'Rourke News  Ian O'Rourke on Facebook
Chief Technical Officer
Paul Felby
  Paul Felby LinkedIn Profile  Paul Felby Twitter Account  Paul Felby News  Paul Felby on Facebook
Vice President
Steve Anderton
  Steve Anderton LinkedIn Profile  Steve Anderton Twitter Account  Steve Anderton News  Steve Anderton on Facebook
VP - Finance
William Richards
  William Richards LinkedIn Profile  William Richards Twitter Account  William Richards News  William Richards on Facebook
VP - Marketing
Ashley Fletcher
  Ashley Fletcher LinkedIn Profile  Ashley Fletcher Twitter Account  Ashley Fletcher News  Ashley Fletcher on Facebook



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We do our best to record all VC transactions involving tech companies. VC investment data records reported here are derived from publicly available VC deal announcements. The data is sourced from, an affiliated venture.


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