Tech Company Financing Transactions
Persado Funding Round
On 2/14/2013, Persado raised $15 million in Series A funding from Bain Capital Ventures and private investors.
Transaction Overview
Company Name
Announced On
2/14/2013
Transaction Type
Venture Equity
Amount
$15,000,000
Round
Series A
Investors
Bain Capital Ventures (Lead Investor) (Deepak Sindwani)
Proceeds Purpose
The company plans to use the capital to significantly expand its sales and marketing efforts, more than double its spend on R&D, and establish a new headquarters in New York City.
Company Information
Company Status
Private & Independent
Industry
Digital Media & VR & AR
Mailing Address
11 East 26th St.
New York, NY 10010
USA
New York, NY 10010
USA
Phone
Website
Email Address
Not Recorded
Overview
Persado is the leader in marketing persuasion technology, a new category within digital marketing. The company provides marketing software through a managed SaaS platform to leading enterprise and Internet consumer marketers, including Fortune 500 clients in the telecom, financial services, retail, and gaming sectors.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Alex Vratskides
Chief Operating Officer
Aaron Masih
Vice President
Maria Portillo
VP - Bus. Development
Nicolas Chammas
VP - Bus. Development
Grigoris Kouteris
VP - Marketing
Asma Stewart
VP - Operations
Panayiotis Vitakis
VP - Product Management
Assaf Baciu
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We document funding rounds that are announced publicly. VC transactions reported here are derived from publicly available VC deal announcements. The data is sourced from VentureDeal.com, an affiliated venture.
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