Tech Company Financing Transactions
Procede Software Funding Round
Rubicon Technology Partners and private investors invested in a funding round for Procede Software. The round closed on 2/23/2026.
Transaction Overview
Company Name
Announced On
2/23/2026
Transaction Type
Venture Equity
Amount
Unknown
Round
Undisclosed
Investors
Rubicon Technology Partners (Lead Investor)
Proceeds Purpose
The funding will be used to enhance the product suite, expand integrations across the commercial vehicle ecosystem, and accelerate innovation.
Company Information
Company Status
Private & Independent
Industry
Software
Mailing Address
240 S Cedros Ave. 200
?Solana Beach, CA 92075
USA
?Solana Beach, CA 92075
USA
Phone
Website
Email Address
Overview
Procede Software has been a leading developer of enterprise Dealer Management System (DMS) software using Microsoft® tools and providing advanced Windows® and browser based applications to dealerships. With the industry leading Excede DMS solution, Procede Software offers a flexible environment, logical data access, and seamless integration between manufacturers, dealers, and dealership customers, significantly improving overall dealer operational efficiency.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Larry Kettler
Chief Technical Officer
Rob Stockfleth
Vice President
Sharon Covitt
Vice President
Ben Jenkins
Vice President
Rodrigo Piccini
VP - Administration
Grace Sawyer
VP - Customer Service
Deanna Cocco
VP - Customer Service
Lindsay Kramer
VP - Engineering
Dave Wallace
VP - Finance
Justin Darrow
VP - Human Resources
Nabyl Alvarez
VP - Operations
Jennifer Frankman
VP - Product Management
Eric Fortin
VP - Product Management
Eric Liddell
VP - Product Management
Deepthi Saragada
VP - Sales
Bennett Whitnell
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Where The Data Comes From
We do our best to report on tech company VC transactions. VC investment data records reported here are sourced from publicly available VC deal announcements. The information comes to us via our partnership with VentureDeal.com, an affiliated venture.
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