Tech Company Financing Transactions

Tracer Funding Round

BDMI, NewRoad Capital Partners and Progress Ventures participated in a $18.1 million Series A funding round for Tracer. The funding round closed on 8/10/2023.

Transaction Overview

Company Name
Announced On
8/10/2023
Transaction Type
Venture Equity
Amount
$18,100,000
Round
Series A
Investors

BDMI (Lead Investor)

NewRoad Capital Partners (Lead Investor)

Progress Ventures (Lead Investor)

Arbour Way Investors (Nicholas Moseley)

S4S Ventures

Proceeds Purpose
The company will use the funds to aggregate and normalize business data.

Company Information

Company Status
Private & Independent
Industry
Enterprise IT
Mailing Address
10 Hudson Yards 25th Floor
New York, NY 10001
USA
Phone
Undisclosed
Email Address
Not Recorded
Overview
Tracer is a marketing data aggregation and reporting platform, built for today's brands, agencies, and publishers. We provide transparency into the performance of your investments through cross-platform data, with context specific to your business.
Profile
Tracer LinkedIn Company Profile
Social Media
Tracer Company Twitter Account
Company News
Tracer News
Facebook
Tracer on Facebook
YouTube
Tracer on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Jeffrey Nicholson
  Jeffrey Nicholson LinkedIn Profile  Jeffrey Nicholson Twitter Account  Jeffrey Nicholson News  Jeffrey Nicholson on Facebook
Chief Technical Officer
Leighton Welch
  Leighton Welch LinkedIn Profile  Leighton Welch Twitter Account  Leighton Welch News  Leighton Welch on Facebook


 

 

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About Database of VC Transactions

We do our best to report on tech company VC transactions. VC investment data records reported here are sourced from a variety of public sources. The data comes to us via our partnership with VentureDeal.com, an affiliated venture.

 


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