Tech Company Financing Transactions

Retail Optimization Funding Round

Retail Optimization closed a $225 thousand funding round on 9/30/2009. Investors included Connecticut Innovations and Elm Street Ventures.

Transaction Overview

Announced On
Transaction Type
Venture Equity

Connecticut Innovations (Maneesh Sagar)

Elm Street Ventures (Robert Bettigole)

Proceeds Purpose
Proceeds purposes were not disclosed.

Company Information

Company Status
Private & Independent
Mailing Address
2998 Douglas Blvd. 350
Roseville, CA 95661
Email Address
ROI has developed a better science based solution that is used by retailers and consumer products companies to optimize the consumer shopping experience while maximizing financial performance.
Retail Optimization LinkedIn Company Profile
Social Media
Retail Optimization Company Twitter Account
Company News
Retail Optimization News
Retail Optimization on Facebook
Retail Optimization on YouTube

Management Team

Email & Social
Chief Executive Officer
Marc Hafner
  Marc Hafner LinkedIn Profile  Marc Hafner Twitter Account  Marc Hafner News  Marc Hafner on Facebook
Chief Financial Officer
Brian Hansen
  Brian Hansen LinkedIn Profile  Brian Hansen Twitter Account  Brian Hansen News  Brian Hansen on Facebook
Chief Marketing Officer
Cheryl Sullivan
  Cheryl Sullivan LinkedIn Profile  Cheryl Sullivan Twitter Account  Cheryl Sullivan News  Cheryl Sullivan on Facebook
Chief Operating Officer
Steve Leven
  Steve Leven LinkedIn Profile  Steve Leven Twitter Account  Steve Leven News  Steve Leven on Facebook
Chief Scientific Officer
Jeff Moore
  Jeff Moore LinkedIn Profile  Jeff Moore Twitter Account  Jeff Moore News  Jeff Moore on Facebook
Chief Technical Officer
David Thompson
  David Thompson LinkedIn Profile  David Thompson Twitter Account  David Thompson News  David Thompson on Facebook
VP - Bus. Development
Jeff Smith
  Jeff Smith LinkedIn Profile  Jeff Smith Twitter Account  Jeff Smith News  Jeff Smith on Facebook
VP - Sales
Bob Many
  Bob Many LinkedIn Profile  Bob Many Twitter Account  Bob Many News  Bob Many on Facebook



Browse more venture capital transactions:

Prev: 9/30/2009: Greentech Media venture capital transaction
Next: 9/30/2009: CNS Therapeutics venture capital transaction


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We do our best to report on tech company VC transactions. VC investment data records reported here are sourced from publicly available VC deal announcements. The information is sourced from, an affiliated venture.


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