Tech Company Financing Transactions

Merchantry Funding Round

On 9/30/2011, Merchantry landed $4.3 million in funding from and Greycroft Partners.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity
Investors (Thomas Gieselmann)

Greycroft Partners (Ian Sigalow)

Proceeds Purpose
Proceeds purposes were not disclosed.

Company Information

Company Status
Acquired or Merged
Mailing Address
355 Lexington Ave. 4th Floor
New York, NY 10017
Email Address
Merchantry provides an eCommerce software-as-a-service solution that empowers retailers and media organizations to generate new revenue streams by building online marketplaces that leverage product inventory supplied by third parties.
Merchantry LinkedIn Company Profile
Social Media
Merchantry Company Twitter Account
Company News
Merchantry News
Merchantry on Facebook
Merchantry on YouTube

Management Team

Email & Social
Chief Executive Officer
Rick Watson
  Rick Watson LinkedIn Profile  Rick Watson Twitter Account  Rick Watson News  Rick Watson on Facebook
Chief Financial Officer
Betsy Cohen
  Betsy Cohen LinkedIn Profile  Betsy Cohen Twitter Account  Betsy Cohen News  Betsy Cohen on Facebook
VP - Client Services
John Carles
  John Carles LinkedIn Profile  John Carles Twitter Account  John Carles News  John Carles on Facebook
VP - Engineering
Jean Barmash
  Jean Barmash LinkedIn Profile  Jean Barmash Twitter Account  Jean Barmash News  Jean Barmash on Facebook
VP - Sales
Bill Heilmann
  Bill Heilmann LinkedIn Profile  Bill Heilmann Twitter Account  Bill Heilmann News  Bill Heilmann on Facebook



Browse more venture capital transactions:

Prev: 9/30/2011: WellTok venture capital transaction
Next: 9/30/2011: BabbaCo venture capital transaction


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Our team works diligently to document funding rounds that are announced publicly. VC investment data records reported here come from a variety of public sources. The data comes to us via our partnership with, an affiliated venture.


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