Tech Company Financing Transactions
Admix Funding Round
On 10/27/2021, Admix raised $25 million in Series B financing from DIP Capital, elefunds and Colopl VR Fund.
Transaction Overview
Company Name
Announced On
10/27/2021
Transaction Type
Venture Equity
Amount
$25,000,000
Round
Series B
Investors
DIP Capital (Lead Investor)
elefunds (Lead Investor) (Serik Kaldykulov)
Proceeds Purpose
Proceeds purposes were not disclosed.
Company Information
Company Status
Private & Independent
Industry
Digital Media & VR & AR
Mailing Address
91-93 Farringdon Rd. 3rd Floor The Corner Building
London, EC1M 3LN
UK
London, EC1M 3LN
UK
Phone
Undisclosed
Website
Email Address
Not Recorded
Overview
Admix has pioneered In-Play, a new monetization solution enabling game developers to monetise via data-driven product placements inside gameplay. Think replacing an in-game billboard with a real life advert - it generates revenue for the developer in an advertiser friendly way, but is as non-intrusive as a real life billboard is on a walk through a city.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Samuel Huber
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