Tech Company Financing Transactions

Trade Funding Round

Trade, based in Boston, secured $9 million from Madrona Venture Group, JAB Holding and LAUNCH Fund.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity

Madrona Venture Group (Lead Investor) (Scott Jacobson)

JAB Holding


Proceeds Purpose
With the new funding, Trade will further articulate its brand story to reach a wider audience, develop roaster support tools, and deliver great coffee experiences, enabling the service to attract new customers and in turn continue to help roasters thrive.

Company Information

Company Status
Private & Independent
Mailing Address
401 Park Dr. 9th Floor
Boston, MA 02215
Email Address
Trade believes that every cup you make should be your best ever -- no matter how you take your coffee! Launched in 2018, we unite the nation's top roasters directly with drinkers, offering 400+ roasted-to-order coffees so fresh they don't exist until you say so. We're here to open your eyes to everything coffee can be, all in the name of turning coffee drinkers into coffee lovers.
Trade LinkedIn Company Profile
Social Media
Trade Company Twitter Account
Company News
Trade News
Trade on Facebook
Trade on YouTube

Management Team

Email & Social
Chief Executive Officer
Michael Lackman
  Michael Lackman LinkedIn Profile  Michael Lackman Twitter Account  Michael Lackman News  Michael Lackman on Facebook
Chief Marketing Officer
Melissa Barnes
  Melissa Barnes LinkedIn Profile  Melissa Barnes Twitter Account  Melissa Barnes News  Melissa Barnes on Facebook
Leo Gulberg
  Leo Gulberg LinkedIn Profile  Leo Gulberg Twitter Account  Leo Gulberg News  Leo Gulberg on Facebook
VP - Bus. Development
David Lara
  David Lara LinkedIn Profile  David Lara Twitter Account  David Lara News  David Lara on Facebook
VP - Engineering
Nate Krantz
  Nate Krantz LinkedIn Profile  Nate Krantz Twitter Account  Nate Krantz News  Nate Krantz on Facebook
VP - Operations
Kate Lovely
  Kate Lovely LinkedIn Profile  Kate Lovely Twitter Account  Kate Lovely News  Kate Lovely on Facebook
VP - Product Management
Kareem Shirazi
  Kareem Shirazi LinkedIn Profile  Kareem Shirazi Twitter Account  Kareem Shirazi News  Kareem Shirazi on Facebook



Browse more venture capital transactions:

Prev: 9/3/2020: Reachdesk venture capital transaction
Next: 9/3/2020: Conversica venture capital transaction


Share this article


About Database of VC Transactions

Our team works diligently to report on tech company VC transactions. VC investment data records reported here are sourced from news reports and company announcements. The data comes to us via our partnership with, an affiliated venture.


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary