Tech Company Financing Transactions
Swish Basket Funding Round
Swish Basket, operating out of New York, secured $3.2 million in funding from private investors.
Transaction Overview
Company Name
Announced On
8/24/2026
Transaction Type
Venture Equity
Amount
$3,200,000
Round
Seed
Investors
private investors (Peter Kadas)
Proceeds Purpose
The funding will support the company's first commercial installations internationally, the expansion of its sensor and AI engineering team, and the launch of its US marketing and community building initiatives.
Company Information
Company Status
Private & Independent
Industry
Entertainment
Mailing Address
7 Times Sq
New York, NY 10036
USA
New York, NY 10036
USA
Phone
Undisclosed
Website
Email Address
Overview
Founded by Joel Bar-El, entrepreneur and co-founder of AI unicorn Trax Retail, Swish brings together deep AI expertise, technology leadership, and a lifelong passion for basketball.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Joel Bar-El
Chief Operating Officer
Ofer Nahmani
VP - Product Management
Asaf Ronat
VP - Sales
Hilla Kolet
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