Tech Company Financing Transactions

Total Expert Funding Round

Emergence Capital Partners, Arthur Ventures and Rally Ventures participated in a $20 million Series B funding round for Total Expert. The round was announced on 10/12/2018.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity
Series B
Proceeds Purpose
With the new capital, Total Expert will accelerate marketing innovation in banking and lending, and also begin expanding into insurance and wealth management in America and around the world.

Company Information

Company Status
Private & Independent
Mailing Address
1600 Utica Ave. South
St. Louis Park, MN 55416
Email Address
Total Expert's marketing operating system gives financial services a centralized platform to manage their brand at an enterprise level, gaining greater oversight and audit-ready compliance, fueling fast, confident decisions. Total Expert was founded by Joe Welu in 2012. It is based in Eden Prairie, Minnesota.
Total Expert LinkedIn Company Profile
Social Media
Total Expert Company Twitter Account
Company News
Total Expert News
Total Expert on Facebook
Total Expert on YouTube

Management Team

Email & Social
Chief Executive Officer
Joseph Welu
  Joseph Welu LinkedIn Profile  Joseph Welu Twitter Account  Joseph Welu News  Joseph Welu on Facebook
Chief Financial Officer
Charles Wyatt
  Charles Wyatt LinkedIn Profile  Charles Wyatt Twitter Account  Charles Wyatt News  Charles Wyatt on Facebook
Chief Technical Officer
Brian Walerius
  Brian Walerius LinkedIn Profile  Brian Walerius Twitter Account  Brian Walerius News  Brian Walerius on Facebook
Jeffrey Walton
  Jeffrey Walton LinkedIn Profile  Jeffrey Walton Twitter Account  Jeffrey Walton News  Jeffrey Walton on Facebook
Vice President
Heide Antholz
  Heide Antholz LinkedIn Profile  Heide Antholz Twitter Account  Heide Antholz News  Heide Antholz on Facebook
Vice President
Mi Manahan
  Mi Manahan LinkedIn Profile  Mi Manahan Twitter Account  Mi Manahan News  Mi Manahan on Facebook
VP - Customer Service
Sue Woodard
  Sue Woodard LinkedIn Profile  Sue Woodard Twitter Account  Sue Woodard News  Sue Woodard on Facebook
VP - Human Resources
Deanna Swanson
  Deanna Swanson LinkedIn Profile  Deanna Swanson Twitter Account  Deanna Swanson News  Deanna Swanson on Facebook
VP - Marketing
Peggy McGillis
  Peggy McGillis LinkedIn Profile  Peggy McGillis Twitter Account  Peggy McGillis News  Peggy McGillis on Facebook
VP - Sales
Steve Sovik
  Steve Sovik LinkedIn Profile  Steve Sovik Twitter Account  Steve Sovik News  Steve Sovik on Facebook



Browse more venture capital transactions:

Prev: 10/12/2018: Vapotherm venture capital transaction
Next: 10/12/2018: Precision Therapeutics venture capital transaction


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We do our best to report on every notable VC transaction. VC investment data records reported here come from a variety of public sources. The information comes to us via our partnership with, an affiliated venture.


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