Tech Company Financing Transactions

CommerceIQ Funding Round

Shasta Ventures, Madrona Venture Group and Trinity Ventures joined a $12 million Series B funding round for CommerceIQ. The financing was recorded on 1/14/2016.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity
Series B

Shasta Ventures (Lead Investor) (Sean Flynn)

Madrona Venture Group (Scott Jacobson)

Trinity Ventures (Karan Mehandru)

Proceeds Purpose
The new financing allows Boomerang to expand its product offering to deliver a broad technology suite addressing the most critical profit drivers of modern retailing, including price optimization and price intelligence with actionable recommendations, assortment optimization in near real time and more.

Company Information

Company Status
Private & Independent
Mailing Address
1987 Leghorn St.
Mountain View, CA 94043
Email Address
CommerceIQ (formerly Boomerang Commerce) is a hyper-growth SaaS start-up building the modern operating system for brands to win in Ecommerce. The company rebranded to CommerceIQ in 2019.
CommerceIQ LinkedIn Company Profile
Social Media
CommerceIQ Company Twitter Account
Company News
CommerceIQ News
CommerceIQ on Facebook
CommerceIQ on YouTube

Management Team

Email & Social
Chief Executive Officer
Guru Hariharan
  Guru Hariharan LinkedIn Profile  Guru Hariharan Twitter Account  Guru Hariharan News  Guru Hariharan on Facebook
Vice President
Scott Zucker
  Scott Zucker LinkedIn Profile  Scott Zucker Twitter Account  Scott Zucker News  Scott Zucker on Facebook
VP - Engineering
Madhusudan Rao
  Madhusudan Rao LinkedIn Profile  Madhusudan Rao Twitter Account  Madhusudan Rao News  Madhusudan Rao on Facebook
VP - Finance
Jaya Jaware
  Jaya Jaware LinkedIn Profile  Jaya Jaware Twitter Account  Jaya Jaware News  Jaya Jaware on Facebook
VP - Marketing
Gary Liu
  Gary Liu LinkedIn Profile  Gary Liu Twitter Account  Gary Liu News  Gary Liu on Facebook



Browse more venture capital transactions:

Prev: 1/14/2016: Fugue venture capital transaction
Next: 1/14/2016: Anaplan venture capital transaction


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Our team works diligently to record every notable VC transaction. VC investment data records reported here are sourced from a variety of public sources. The data comes to us via our partnership with, an affiliated venture.


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