Tech Company Financing Transactions
MERIT Beauty Funding Round
MERIT Beauty, based in West Hollywood, secured funding from SEMCAP.
Transaction Overview
Company Name
Announced On
7/24/2026
Transaction Type
Venture Equity
Amount
Unknown
Round
Undisclosed
Investors
SEMCAP (Vasiliki Petrou)
Proceeds Purpose
The company intends to use the funds to expand operations and its development efforts.
Company Information
Company Status
Private & Independent
Industry
Consumer
Mailing Address
750 N. San Vicente Blvd.
West Hollywood, CA 90069
USA
West Hollywood, CA 90069
USA
Phone
Undisclosed
Website
Email Address
Overview
Founded in 2021, MERIT is a modern beauty brand that simplifies what it takes to get ready. Born out of an industry crowded with fleeting trends and products that demanded expert-level skills, MERIT was created as the antidote -- a considered collection designed to bring ease to your everyday. With a timeless perspective on beauty and a commitment to uncompromising quality, we create beauty and lifestyle essentials that become signatures of your routine -- products you'll reach for daily and live with for years to come. MERIT is a global brand with teams in New York, Los Angeles, Toronto, London, and Paris.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Philippe Pinatel
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