Tech Company Financing Transactions
POV Beauty Funding Round
POV Beauty, based in New York, secured investment capital from Silas Capital, Imaginary Ventures and RÉDO Capital.
Transaction Overview
Company Name
Announced On
10/20/2026
Transaction Type
Venture Equity
Amount
Unknown
Round
Series A
Investors
Proceeds Purpose
The company intends to use the funds to accelerate momentum within Sephora, expand the team, dominate its presence on TikTok Shop, and invest in a pipeline of skincare-makeup hybrid innovations.
Company Information
Company Status
Private & Independent
Industry
Consumer
Mailing Address
245 Fifth Avenue, 11th Floor
New York, NY 10016
USA
New York, NY 10016
USA
Phone
Undisclosed
Website
Email Address
Overview
POV Beauty (Point of View) is a Korean-inspired beauty and cosmetics brand that focuses on "skin prep" formulas designed to hydrate, smooth, and prime the skin for flawless makeup application. Their high-performance product lineup includes hydrating face serums (Drip It), skin barrier creams (Whip It), milk toners (Drench It), eye serums, and gripping primers, alongside cosmetic items like lip markers and lip pencils<[!contextual(citationKey="0.1.7", source="""POV Beauty Snatch It PDRN pro-aging ... trace it SCULPTING LIP MARKER""", node=1)/>>]. The brand also provides dedicated beauty education via virtual prep and makeup classes.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Ani Hadjinian
Co-Founder
Mikayla Nogueira
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