Tech Company Financing Transactions
Convertro Funding Round
On 1/15/2013, Convertro secured $5 million in Series B investment from Bessemer Venture Partners and DAG Ventures.
Transaction Overview
Company Name
Announced On
1/15/2013
Transaction Type
Venture Equity
Amount
$5,000,000
Round
Series B
Investors
Bessemer Venture Partners (Jeremy Levine)
Proceeds Purpose
The funding round, which was led by Bessemer Venture Partners and DAG Ventures, will support the ramp up of Convertro's sales and marketing organizations in New York City, Asia, Latin America, Europe, the Middle East and Africa.
Company Information
Company Status
Acquired or Merged
Industry
Digital Media & VR & AR
Mailing Address
1453 Third Street Promenade 370
Santa Monica, CA 90401
USA
Santa Monica, CA 90401
USA
Phone
Website
Email Address
Overview
Convertro was borne out of our frustration with the limitations of the marketing measurement and optimization tools available on the market: in running our own retail business, we simply couldn't get a clear picture of what marketing was leading to ROI-effective sales and what was burning through our budget.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Jeffrey Zwelling
Chief Financial Officer
David Feldman
Chief Technical Officer
Gary Gurevich
Chief Technical Officer
Yaniv Shalev
Co-Founder
David Perez
VP - Engineering
Jeffery Finn
Browse more venture capital transactions:
Prev: 1/15/2013: LiquidSpace venture capital transaction
Next: 1/15/2013: Novogy venture capital transaction
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Where The Data Comes From
We do our best to record funding rounds that are announced publicly. VC investment data records reported here are derived from a variety of public sources. The data comes to us via our partnership with VentureDeal.com, an affiliated venture.
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