Tech Company Financing Transactions
Simpli.fi Funding Round
Simpli.fi closed a $16 million Series A investment round on 12/12/2013. Backers included Frontier Capital and private investors.
Transaction Overview
Company Name
Announced On
12/12/2013
Transaction Type
Venture Equity
Amount
$16,000,000
Round
Series A
Investors
Frontier Capital (Lead Investor) (Michael Ramich)
Proceeds Purpose
With its latest funding round, Simpli.fi will be able to position itself to deliver major advances in programmatic marketing solutions for both national and local advertisers and publishers by accelerating demand from agencies, trading desks, local and national media networks and other marketers seeking to capitalize on the benefits of unstructured data in programmatic marketing. Simpli.fi will also utilize the capital to further the development of its In.finity Programmatic Marketing Platform across media types including display, mobile, and video.
Company Information
Company Status
Acquired or Merged
Industry
Enterprise IT
Mailing Address
1407 Texas Street 202
Fort Worth, TX 76102
USA
Fort Worth, TX 76102
USA
Phone
Website
Email Address
Overview
Simpli.fi is a full-service, Demand-Side Platform or DSP. Practically this means that we help Advertisers, Networks, and Agencies to purchase display (e.g. banners) inventory on an impression-by-impression basis from thousands of publishers across all Supply-Side Platforms (e.g. AdEx, etc.) in a bid-based, real-time environment.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Paul Harrison
Chief Executive Officer
Frost Prioleau
Chief Technical Officer
Paul Harrison
VP - Bus. Development
Donny Dye
VP - Client Services
Elizabeth Brockey
VP - Finance
Andries Marx
VP - Marketing
Ryan Horn
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