Tech Company Financing Transactions
Moat Funding Round
Moat, based in New York, received $50 million from Insight Venture Partners and private investors.
Transaction Overview
Company Name
Announced On
3/21/2016
Transaction Type
Venture Equity
Amount
$50,000,000
Round
Undisclosed
Investors
Insight Venture Partners (Lead Investor)
Proceeds Purpose
Moat is focused on building out its technology aimed at developing this potential new ad currency, as well as hiring. The plan is to double staff this year.
Company Information
Company Status
Private & Independent
Industry
Digital Media & VR & AR
Mailing Address
228 Park Ave. South 17953
New York, NY 10003
USA
New York, NY 10003
USA
Phone
Website
Email Address
Not Recorded
Overview
Moat has a proxy for attention. It can generate a heat map of where people hover their mouse over an ad, and where they click as well. A date Moat offers these heatmap analytics to brand advertisers, to help them figure out which display ads are the most engaging and to give them tools to fix the ones that are not working.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chairman
Michael Walrath
Chief Executive Officer
Jonah Goodhart
Founder
Noah Goodhart
President
Aniq Rahman
Browse more venture capital transactions:
Prev: 3/21/2016: Staffly venture capital transaction
Next: 3/22/2016: TP Therapeutics venture capital transaction
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Where The Data Comes From
We do our best to report on all VC transactions involving tech companies. All VC database entries reported here are sourced from company press releases and news coverage. The information comes to us via our partnership with VentureDeal.com, an affiliated venture.
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