Tech Company Financing Transactions
SetSale Funding Round
SetSale, based in Payson, received $2 million in investment from York IE and Palmetto Partners.
Transaction Overview
Company Name
Announced On
3/17/2026
Transaction Type
Venture Equity
Amount
$2,000,000
Round
Seed
Investors
York IE (Lead Investor)
Proceeds Purpose
The company intends to use the funds to expand vendor partnerships, deepen ERP integrations for its "Distributor Connect" feature, and advance AI-driven pricing and margin optimization tools.
Company Information
Company Status
Private & Independent
Industry
SalesTech
Mailing Address
1043 West Wilcock Cv.
Payson, UT 84651
USA
Payson, UT 84651
USA
Phone
Website
Email Address
Overview
SetSale is the sales tool contractors have always wanted, but could never afford. SetSale was founded by HVAC industry veterans and technology leaders who understand the unique challenges HVAC contractors face. Our mission is to make sales best practices accessible to all contractors. The HVAC industry is all about relationships, and so are we. We work hard building the best HVAC sales tools in the industry and have fun doing it. The people we work with and the customers we serve are truly what drives us every day.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Assaf Weinberg
Chief Technical Officer
Aaron Heckmann
VP - Customer Service
Parker McNally
VP - Sales
Seth Ure
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