Tech Company Financing Transactions
Understory Funding Round
Smedvig Capital, Firstminute Capital and People Ventures participated in a $14 million capital raise for Understory. The funding round was announced on 9/8/2025.
Transaction Overview
Company Name
Announced On
9/8/2025
Transaction Type
Venture Equity
Amount
$14,000,000
Round
Undisclosed
Investors
Proceeds Purpose
The company intends to use the funds to accelerate its growth in the global experience market.
Company Information
Company Status
Private & Independent
Industry
Software
Mailing Address
Undisclosed
Aarhus, Undisclosed
Denmark
Aarhus, Undisclosed
Denmark
Phone
Undisclosed
Website
Email Address
Overview
For too long we have seen an ecosystem of experience makers being overlooked and held back. We've experienced this after working in the experience industry for more than 10 years, and now we want to change that. We're here to help the community of experience creators grow, thrive and connect. We make it happen with a powerful, easy-to-use platform built on insights from +2,000 experience businesses.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Lasse Kjær
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About Our VC Transactions Data
We do our best to report on funding rounds that are announced publicly. VC investment data records reported here are sourced from news reports and company announcements. The data is sourced from VentureDeal.com, an affiliated venture.
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